TPE22 Trade Show
Signage & Environmental Graphics
Signage and environmental graphics for TPE22 (Tobacco Plus Expo), a B2B trade show for independent retailers held every year at the Las Vegas Convention Center.
For TPE22, we extended our marketing visual identity across all show graphics to ensure consistency and brand recognition. TPE22 required a vibrant and engaging aesthetic to capture the attention of independent retailers and exhibitors.
We adopted a mixed media style, combining photos of last year's exhibitors and attendees with hand-drawn doodles to capture the event's dynamic nature. The main challenge was creating a cohesive visual identity for marketing materials and on-site signage. To maintain relevance, we used last year's photos in marketing and opted for models in signage, ensuring both were engaging and appropriate while avoiding any awkwardness.
Photo ops on the show floor and at the Industry Night party were created to boost social media engagement with the hashtag #TPE22. This strategy drove significant interaction and buzz. The design enhanced the trade show's atmosphere, increased brand recognition, and left a lasting impression.
