Total Product Expo
Brand Identity
Rebranding of TPE, a B2B trade show for independent retailers, held at the Las Vegas Convention Center each spring.
In 2023, TPE rebranded from Tobacco Plus Expo to Total Product Expo to reflect the expanding range of exhibitor product categories and attract independent convenience shops. To maintain brand recognition and loyalty, we kept the TPE acronym. This vibrant rebrand effectively communicated our growth and diverse offerings, positioning TPE for continued success
TPE23 | Total Product Expo Homepage