TPE23 Campaign
Marketing Campaign
Integrated marketing campaign for TPE23: Total Product Expo, a B2B trade show for independent retailers.
For the TPE23 marketing campaign, we aimed to create a visual identity that captured attention and conveyed TPE's unique energy and vibrancy. Influenced by brutalism and anti-design, we developed a bold, raw attitude across all campaign materials. This direct, eye-catching design language broke free from traditional aesthetics, aiming to resonate with TPE's dynamic audience. The bold visual identity ensured that TPE23's direct mail pieces stood out and encouraged engagement.
In print advertisements, our designs used strong contrasts and messaging to leave a lasting impression. The raw design translated online into our website and high-impact digital ads that captured attention and drove engagement. On social media, the bold identity created striking visuals and dynamic content that encouraged sharing and amplified reach.
A vital component of the TPE23 campaign was its imagery, designed to capture the event's energy and fun. High-quality images and graphics reflected the lively atmosphere and unique experiences that set TPE apart from competitors.
