FOX Upfronts Party 2019
Signage & Branded Environments
Event Design & Production: Angel City Designs
Signage & branded environmental graphics for FOX 2019 Upfronts Party held at Wollman Rink in Central Park, New York City.
The client wanted two themed dessert stations for the Fox Upfronts After Party to enhance the event's atmosphere. Inspired by bold, bright colors and warm tones, I designed stations featuring pop art elements and dynamic stripes, reflecting the event signage.
The result was two eye-catching dessert stations that became highlights of the evening, leaving a lasting impression on all attendees.
The client envisioned a city-themed hot dog competition with an engaging digital scoreboard. Influenced by pop art and Memphis design, I created a vibrant graphic that brought nostalgia to the event.
Guests sampled hot dogs from Chicago, New York, Los Angeles, D.C., Boston, and Milwaukee. They voted for their favorite by pressing hot-dog-shaped buttons for each city, tracked on the digital scoreboard. The interactive station became the event's highlight, making the voting process enjoyable and memorable and adding an extra layer of excitement to the festivities.